From Digital Transformation to AI Transformation: The Human is the fundamental change

Insights | 26.09.2023 | By: Felix Haeser

In the fast-evolving landscape of digital transformation, the game has fundamentally changed. It used to be all about technology and processes, with businesses striving to adopt the latest innovations to stay ahead. But now, there’s a new player in town – GenAI, or accessible Artificial Intelligence. And it’s not just about sending automated birthday wishes; it’s about revolutionizing business decisions and processes. 

Pivoting the Digital Transformation Narrative with AI 

I’ve witnessed a seismic shift in how AI is reshaping the digital transformation narrative. We’re no longer simply talking about streamlining operations or adopting new tools; we’re talking about placing humans at the very heart of decision-making and transformation. The era of the “human in the loop” is upon us, and it’s changing the way we perceive the digital transformation journey. 

GenAI multiplies the Transformation Equation 

In the past, when embarking on a transformational journey, businesses focused on customer experience, employee enablement, and performance. These elements were, and still are, crucial. However, the introduction of GenAI adds another dimension to the equation – one that emphasizes the importance of productivity measures and the role of humans in shaping them. 

At, our mission is to provide businesses with a data backbone through our revolutionary Productivity360 platform. This platform not only establishes a pristine data source for business transformation but also employs accessible AI to sift through massive data streams, categorize critical information, and extract actionable insights. It empowers users to harness the potential of AI to make informed decisions, drive digital transformation, and elevate business processes. 

AI Transformation is a Human Change 

So, what’s the game-changer here? It’s the human touch. Humans are now the linchpin in selecting the right prompts, leveraging new technologies for the better, and driving process improvements from the ground up. is bridging the gap between technology and people, making humans an integral part of the digital and AI transformation. 

“But now with AI, that is also available to employees and end users – and I’m not talking about sweetening Birthday wishes to your beloved niece – but improving business decisions and processes with the use of approachable AI – you need to breathe in and say – Hang-on: The people-side – the human in the loop – is getting way more fundamental for my decision making and transformation aspects.” 

In a real-world study conducted by one of’s customers, it was revealed that about 10% of their organization was already discreetly using GenAI software behind the scenes. This discovery provided invaluable insights into where to kickstart their GenAI journey, pinpointing areas where humans saw the greatest potential for accelerating work and achieving better outcomes. 

Join the AI-Driven Evolution  

The message is clear: The time to unlock your AI potential is now, and is here to serve as the digital core of your operations. As GenAI takes center stage in the digital transformation arena, we invite you to join us on this exciting journey. Embrace the future where humans and AI collaborate seamlessly to unlock untapped potential, drive innovation, and propel your business towards unprecedented success. 

Start your transformation today with – where humans and AI converge to redefine the digital transformation landscape. is named a Leader for 2024 Industrial Automation. Discover the Intelligent Zinnov report and learn how to automate complex tasks, embrace autonomous workflows and boost efficiency.