Gen AI FOMO: Turning Executive Anxiety into Action

Insights | 04.12.2023 | By: Wojciech Zytkowiak-Wenzel

As we delve into the intricacies of the Gen AI revolution, it’s evident that last year marked a watershed moment. This burgeoning technological frontier is not a fleeting trend but a seismic shift in the operational and strategic paradigms of businesses worldwide.

The conversation has rapidly progressed beyond whether to embrace Generative AI to a more critical and urgent question: How can organizations transition from the buzz of potential to the realization of tangible, swift outcomes?

The Sophistication of the Gen AI Revolution

The Gen AI revolution heralds a new age of sophistication in white-collar productivity. As we reflect on the insights from 2023 Josh Bersin’s “Welcome to the Post-Industrial Age” white paper published in October 2023, we recognize that the traditional Industrial Age practices are being eclipsed by a new era where technology is not merely a tool for automation but a catalyst for enhancing human capabilities.

According to Bersin, during the Industrial Age, the formula was seemingly straightforward: increase headcount to boost productivity and rely heavily on technology to automate processes. Transformation was an event, a significant upheaval that occurred in multi-year cycles, often in response to market shifts or technological advancements.

However, as we progress into the Post-Industrial Age, this approach is becoming obsolete. In the Post-Industrial Age, the emphasis is on enhancing productivity to drive business growth. Technology investments are strategically aimed at improving not just the processes but also the skills and experiences of employees. Change is no longer an episodic event but a constant, integrated into the fabric of company culture. This is where agility becomes essential, fostering an environment of continuous experimentation and transformation.

The imperative now is to invest in AI not just to streamline but to elevate—through transforming skills, enriching the employee experience, and embedding a DNA of perpetual innovation within the corporate structure.

First Mover Advantage and the FOMO Syndrome

In this competitive landscape, the transformative potential of Gen AI has become the new battleground for first-mover advantage. Executives are acutely aware that cracking the code of successful Gen AI application at scale could significantly outperform their industry peers.

This has given rise to a palpable sense of ‘FOMO’ (Fear of Missing Out) among many C-suite leaders, an anxiety to harness Gen AI not just expediently but wisely. They recognize that being outsmarted by competitors is not merely a risk—it is an existential threat.

Navigating the Buzz: From Hunches to Strategic Action

Yet, this urgency can precipitate a rush towards action that is guided by hunches, half-truths, or the allure of shiny new novelties. How then, amidst this clamor for Gen AI, can leaders discern substance from the superficial? How can they navigate the myriad of options to identify where the application of Gen AI can truly revolutionize their operations?

In the fervent rush to embrace the Gen AI revolution, C-suite leaders often find themselves at a crossroads, torn between the urgency to act and the need for discernment. This urgency, while understandable, can lead to hasty decisions—relying on gut instincts, being swayed by half-truths, or succumbing to the allure of the latest, most talked-about AI novelties. These glittering new technologies, while promising, may not always align with the strategic needs or capabilities of the organization. The real challenge for leaders lies not in the act of adopting AI, but in selecting the right AI initiatives that will bring substantive change and enduring value to their operations. Paving the Way from Buzz to Impact

This is precisely where positions itself as an essential ally to companies and their leaders. In a landscape where the ‘how’ of Gen AI implementation is as critical as the ‘what’, offers a strategic compass to navigate these waters. Leveraging deep expertise in transformation, productivity, and Gen AI potential assessments, provides the insights and tools necessary for leaders to move from speculation to strategic action.’s approach is methodical and evidence-based, designed to assist executives in separating the wheat from the chaff. By identifying high-impact areas ripe for Gen AI integration, ensures that the journey from concept to execution is both smooth and scalable. It is not just about being a first mover; it’s about being a smart mover. In the Gen AI era, this distinction could be the difference between fleeting success and enduring leadership.


As the Gen AI revolution unfolds, it’s no longer sufficient for businesses to merely keep pace. The vanguard of this new age will be those who adeptly harness sophisticated AI tools to reinvent their productivity paradigms and who act with informed conviction. stands at the ready, providing technology that enables leaders to capitalize on the Gen AI revolution with clarity, confidence, and a competitive edge.

In doing so, we help transforming the FOMO into momentum, driving  organizations towards a better,  more productive, future. is named a Leader for 2024 Industrial Automation. Discover the Intelligent Zinnov report and learn how to automate complex tasks, embrace autonomous workflows and boost efficiency.